The world of content creators is deep and wide. There exists literally at least one creator for almost every interest or niche out there. Part of what I love about being an influence marketing strategist is discovering new, interesting, creative people who connect with audiences in fun ways. If they make sense to work with a client Iâm helping, I get super excited. In addition to the diversity of topics the world of content creation offers is the diversity of business models, sizes and scopes of a creatorâs per view. What I mean by that is some creators focus on one channel or another and do the occasional brand deal to monetize their content there. Thatâs the standard expectation for an influencer I think. Still others see their content creation as a business, not a hobby with an income. They may see each of their channels as a revenue stream and optimize their content and sales acumen accordingly. Take that a step further and a content creator has the mind of a publisher. Theyâre a media channel and reach audiences in multiple ways. They have blogs and social networks for publishing written content. They have those social networks and YouTube to run their own television network. They have podcasts to have a radio network and so on. Michiel Perry is one such creator. Itâs no surprise she sees her Black Southern Belle channels as a media empire of sorts. She spent several years in the âreal worldâ as a public policy communications professional. She worked for the U.S. State Department and Google, among other places. So she came into this content creator world knowing a thing or two about the business. I wanted to talk to Michiel for a couple of reasons. I knew she was a successful content creator, but one who had expanded beyond that label to running a media company in the social-first world we live in. Sheâs also unique in that her social channels are very much about the community around Black Southern Bell, not just her perspective. Thatâs old school social media. And I like it. But, as Iâm also want to do, I saw an opportunity to talk to her about race and its impact on her world that maybe we who donât live in the world of the disenfranchised understand. And as I culled back through her content to prepare for the conversation, one post caught my eye that I knew I had to talk to her about. I think youâll appreciate that part of the conversation, too. This episode of Winfluence is presented by Tagger, a complete influence marketing software solution. Check them out for a demo today at jason.online/tagger.
The world of content creators is deep and wide. There exists literally at least one creator for almost every interest or niche out there. Part of what I love about being an influence marketing strategist is discovering new, interesting, creative people who connect with audiences in fun ways. If they make sense to work with a client Iâm helping, I get super excited.
In addition to the diversity of topics the world of content creation offers is the diversity of business models, sizes and scopes of a creatorâs per view. What I mean by that is some creators focus on one channel or another and do the occasional brand deal to monetize their content there. Thatâs the standard expectation for an influencer I think.
Still others see their content creation as a business, not a hobby with an income. They may see each of their channels as a revenue stream and optimize their content and sales acumen accordingly.
Take that a step further and a content creator has the mind of a publisher. Theyâre a media channel and reach audiences in multiple ways. They have blogs and social networks for publishing written content. They have those social networks and YouTube to run their own television network. They have podcasts to have a radio network and so on.
Michiel Perry is one such creator. Itâs no surprise she sees her Black Southern Belle channels as a media empire of sorts. She spent several years in the âreal worldâ as a public policy communications professional. She worked for the U.S. State Department and Google, among other places. So she came into this content creator world knowing a thing or two about the business.
I wanted to talk to Michiel for a couple of reasons. I knew she was a successful content creator, but one who had expanded beyond that label to running a media company in the social-first world we live in. Sheâs also unique in that her social channels are very much about the community around Black Southern Bell, not just her perspective.
Thatâs old school social media. And I like it.
But, as Iâm also want to do, I saw an opportunity to talk to her about race and its impact on her world that maybe we who donât live in the world of the disenfranchised understand.
And as I culled back through her content to prepare for the conversation, one post caught my eye that I knew I had to talk to her about. I think youâll appreciate that part of the conversation, too.
This episode of Winfluence is presented by Tagger, a complete influence marketing software solution. Check them out for a demo today at jason.online/tagger.