What does business podcast production cost—and what work does the price cover? Jason Falls compares editing, managed production and show development, explains what changes the quote and shows how to include your team’s time in the budget.
Read the business podcast production cost guide · Watch the full Winfluence episode
An editing quote tells you what happens to the recording. A production quote should tell you how the episode gets published.
In this episode of Winfluence, Jason Falls explains how businesses can budget for a podcast and compare production proposals. We examine current published pricing examples, the differences between editing and managed production, the work that stays with your team, video decisions and what people still need to check when AI speeds up the process.
You’ll learn:
• How editing, managed production and show development differ.
• Why raw recording length, speakers, cameras and revisions change a quote.
• How to account for staff time alongside outside fees.
• What to ask about clips, publishing and additional charges.
• How to choose a publishing cadence your team can sustain.
Published provider examples have different scopes and are not an industry average or a quality ranking. Prices can change. The internal-time calculation is hypothetical: six assumed hours at $75 per hour equals $450 per episode, or $1,800 for four episodes. Use your own costs; no savings or business results are guaranteed.
Explore podcast production services and pricing:
https://fallspartners.com/podcasts/#pricing
Ask for a production plan:
https://fallspartners.com/podcasts/#plan
Contact Jason:
jason@fallspartners.com
Research:
Falls+Partners pricing and scope: https://fallspartners.com/podcasts/
HiveCast pricing: https://hivecast.fm/hivecast-pricing/
Truth Work Media packages: https://truthworkmedia.com/pricing/
AIR 2025 Rate Guide: https://airmedia.org/tools/2025-rate-guide
YouTube podcast audience announcement (February 2025; audience metric as of January 2025): https://blog.youtube/news-and-events/1-billion-monthly-podcast-users/
00:00 — Welcome to Winfluence
00:25 — What does business podcast production cost?
01:46 — Starting prices and what they include
02:58 — Editing, managed production and show development
04:56 — How to compare published production prices
06:23 — What changes a production quote
08:10 — The hidden cost of your team’s time
09:49 — Does your business podcast need video?
11:11 — AI tools and production responsibility
12:30 — How to budget and compare providers
14:18 — Let’s price the job you need done