At the end of this show each week, I invite you to ask me a question or present an influence marketing problem you might have and either email me about it, or even better, email me a voice recording so I can actually drop you asking it here on the show. So far, I havenāt had a lot of takers and thatās fine. Though, I will send you a signed copy of Winfluence the book if I use your question on the show.Ā And no, my ego isnāt so sensitive that you canāt ask me to not sign it. Iām happy to just send you one not adulterated with my pithy quote and signature, if you like. But the reason I do that is because this show becomes much more useful to you if Iām answering your questions.Ā Well, one of my old social media pals ask me a question about influence marketing of sorts last week on Twitter. Sheila Scarborough and Leslie McLellan run Tourism Currents. Itās a blog and resource, with accompanying social channels, for destination marketers, tourism bloggers and journalists and those who fancy themselves influencers in the travel and tourism space. Iāve been pals with Sheila and the other founder of the site, Becky McCray, for probably 15 years. I donāt know Leslie as well, but I love the content and advice they all dole out to folks in that niche. Last week, the tagged me on Twitter to see what I thought about an article they published called, āAsk for these influencer campaign stats.ā It was advice for destinations ā¦ brands in the tourism industry like convention and visitorās bureaus, hotels, attractions and such ā¦ on what metrics they should ask influencers to provide them for a campaign to judge how effective their content is for your efforts.Ā Without having to look at the article, I certainly know Sheila and Leslie well enough to know itās going to be sound advice. And it was. But it doesnāt just apply to destinations. Their advice is sound for all brands and agencies to hear to know what metrics you should care about from the influence partners and content creators you work with. On this episode of Winfluence, Iāll share Tourism Currentās list, and add both some list items, and perspective of my own, to help your brand.Ā Winfluence is supported by Tagger, the complete influencer marketing software solution. Get a demo to see if Tagger is right for you at jason.online/tagger. Support also comes from LinkedIn Marketing Solutions. Claim your $100 advertising credit at linkedin.com/winfluence today. Donāt forget to drop Winfluence a rating or review on your favorite podcast app. If youād like a deep dive on an influencer marketing topic every so often, subscribe to my email newsletter at jason.online/subscribe. Finally, make a future episode of Winfluence awesome! Ask your question about influence or influence marketing that you want my answer to or take on. Send me an email to jason@jasonfalls.com. If youāre feeling adventurous, record a voice memo on your phone and email me that file. Iāll let you ask the question right here on the show using the recording.
At the end of this show each week, I invite you to ask me a question or present an influence marketing problem you might have and either email me about it, or even better, email me a voice recording so I can actually drop you asking it here on the show. So far, I havenāt had a lot of takers and thatās fine. Though, I will send you a signed copy of Winfluence the book if I use your question on the show.
And no, my ego isnāt so sensitive that you canāt ask me to not sign it. Iām happy to just send you one not adulterated with my pithy quote and signature, if you like.
But the reason I do that is because this show becomes much more useful to you if Iām answering your questions.
Well, one of my old social media pals ask me a question about influence marketing of sorts last week on Twitter. Sheila Scarborough and Leslie McLellan run Tourism Currents. Itās a blog and resource, with accompanying social channels, for destination marketers, tourism bloggers and journalists and those who fancy themselves influencers in the travel and tourism space.
Iāve been pals with Sheila and the other founder of the site, Becky McCray, for probably 15 years. I donāt know Leslie as well, but I love the content and advice they all dole out to folks in that niche.
Last week, the tagged me on Twitter to see what I thought about an article they published called, āAsk for these influencer campaign stats.ā It was advice for destinations ā¦ brands in the tourism industry like convention and visitorās bureaus, hotels, attractions and such ā¦ on what metrics they should ask influencers to provide them for a campaign to judge how effective their content is for your efforts.
Without having to look at the article, I certainly know Sheila and Leslie well enough to know itās going to be sound advice. And it was. But it doesnāt just apply to destinations. Their advice is sound for all brands and agencies to hear to know what metrics you should care about from the influence partners and content creators you work with.
On this episode of Winfluence, Iāll share Tourism Currentās list, and add both some list items, and perspective of my own, to help your brand.
Winfluence is supported by Tagger, the complete influencer marketing software solution. Get a demo to see if Tagger is right for you at jason.online/tagger. Support also comes from LinkedIn Marketing Solutions. Claim your $100 advertising credit at linkedin.com/winfluence today.
Donāt forget to drop Winfluence a rating or review on your favorite podcast app. If youād like a deep dive on an influencer marketing topic every so often, subscribe to my email newsletter at jason.online/subscribe. Finally, make a future episode of Winfluence awesome! Ask your question about influence or influence marketing that you want my answer to or take on. Send me an email to jason@jasonfalls.com. If youāre feeling adventurous, record a voice memo on your phone and email me that file. Iāll let you ask the question right here on the show using the recording.